Leah Romero

Have you ever said, “So I read an article…” but really, you just watched a 30-second TikTok about it? Well when it comes to beauty products, you don’t need to pretend. TikTok has been the go-to place to find new products or to rediscover tried-and-trues. Whether it’s a glittery lip gloss or an eyeliner that just won’t stay in stock, this Holiday season we’re gifting viral beauty products.

Whether you’re searching for a gift for your best friend a mom-to-be, or you just want to take advantage of some great Black Friday beauty deals, these viral beauty products have been tested, reviewed, and loved by thousands–if not millions–of people online. Now is the time to make some purchases for the loved ones in your life (or to gift to yourself–you deserve it!) Here, find the 25 best viral…

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