Filmmaker Aanand L Rai has revealed why he ‘failed miserably’ while making Raksha Bandhan. In a new interview, he said that he was ‘wrong in differentiating between the audiences’. The filmmaker also added that he ‘went too smart’ with Raksha Bandhan. Aanand also spoke about the ‘strategy’ he used for Raksha Bandhan which failed. (Also Read | Raksha Bandhan box office week 1 collection: Akshay Kumar film collects 37.5 crore)

Raksha Bandhan released in August this year. The film stars Akshay Kumar, Bhumi Pednekar, Sadia Khateeb, Sahejmeen Kaur, Deepika Khanna and Smrithi Srikanth. Raksha Bandhan is a story about Lala Kedarnath (Akshay) and his relationship with his four sisters. It focuses on his efforts to get his sisters married and tackles issues such as dowry and body shaming. The film earned around 37.50 crore in week one of its release.

In an interview with news agency…

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