Days after Diet Sabya, an anonymous Instagram account that calls out plagiarism in the world of fashion, made a post in reference to Masaba Gupta latest collection of lipsticks and nail paints, the designer has set the record straight.
Masaba took to social media on Monday evening and penned an open letter. In the said letter, Masaba not only clarified that the work is “absolutely original”, but also asked whistle blowers on social media to call out people across the country including local markets for blatantly copying popular prints.
Masaba detailed as to how the prints came into being and went on to explain the entire packaging process. “The 12 prints you see on the Masaba by Nykaa packaging are all original House of Masaba prints. Some dating back to 2009 that some of you may remember. From then until now, which marks 10 years of my label – we have never been called out because the work we have done is absolutely original,” read a part of her post.
She shared that they started working on the beauty line back in 2017 and to put their prints on the paper, they used paper packaging which is “universally available” and “is neither patented by one or someone’s innovation”.
Masaba went on to say that the point of whistleblowers on social media is to “make the movement so strong that it does not allow the people ripping off designs to function in the market”. If that’s the cast, she wrote, the same whistleblowers “must also call out half of Surat’s printing industry, fabric shops in Bandra & Delhi Lajpat Nagar” apart from other people who are bringing out the fakes in the market.
She concluded her post by saying that by writing here, she is just doing her job as an entrepreneur and wants to protect her product. “And yes, there’s more. There always will be,” she wrote.